Keeping Google Shopping Data Fresh

Implementing Google Commerce Search

Creating a Shopping Search Engine

Step 1 is creating a search engine. You can add as many as you like. It is done in a few minutes.

Uploading a feed to the Google Merchant Centre

Step 2is uploading a feed to the Google Merchant Centre. That is a lot of work for the end users, who have to configure more than a dozen attributes per product. These feeds can be uploaded every day or at a different interval. Up to one upload to Google Merchant Centre once every fortnight.

Commerce Search and Analytics

Step three is intergrating Google Commerce Search and Google Analytics. This is actually a big step. Three different codes have to be added to every page of the webshop.

Configuring Commerce Search for Recommendations

In order to manipulate products, e.g. making a certain product more prominent in the webshop in order to sell more of it Google Commerce Search provides its customers with the ability to enter Recommendation rules. Next week we will talk more about these rules.

What is the Panda update REALLY about?

A lot of big websites such as shopping comparison websites have seen their webpages drop in the Google Search results. Other websites improves their rankings. This is connected to Google's infamous Panda update. So what is this update about. What has become important and what has lost importance in SEO? What metrics should an Search Engine Marketer improve in order to improve page rankings?

Rand Fiskin of SEOMoz has a lecture on video, in which he explains the Panda update in depth in only 11 minutes.

My summary: Rand Fiskin says: "improve your user metrics such as bounce rate, time on site, visitor browsing in order to improve your ranking!". Make your website memorable.

Does the charset used for creating your website matter for SEO?

The verdict is out.

Is UTF-8 or ISO-8859-1 better for SEO?

No, the charset does not matter. UTF-8 gives more options if you have to encode more character sets. For instance Thai, Hebrew and Chinese. If a company wants to internationalize to regions of the world where non-western languages are used UTF-8 is the way to go.

Facebook marketing

Good artikel on facebook marketing. How to promote your company page (Dutch) on Facebook.

Optimizing for international SEO

SEO for websites accross several countries

Excellent article on SEW explaining the option when optimizing for a company with an international webpresence: International SEO.

The Seomoz take on it: International SEO.

And Google adds it views on International SEO.

Data and datapoints of Dutch Social Media

Data on Dutch Social Media

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