A lot of big websites such as shopping comparison websites have seen their webpages drop in the Google Search results. Other websites improves their rankings. This is connected to Google's infamous Panda update. So what is this update about. What has become important and what has lost importance in SEO? What metrics should an Search Engine Marketer improve in order to improve page rankings?
Rand Fiskin of SEOMoz has a lecture on video, in which he explains the Panda update in depth in only 11 minutes.
My summary: Rand Fiskin says: "improve your user metrics such as bounce rate, time on site, visitor browsing in order to improve your ranking!". Make your website memorable.
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