Advertizing spending: TV bigger than dailies

TV is the winner

According to research published by Nielsen TV advertizing was bigger than advertizing in Dutch daily newspapers in 2008. This is a first time ever. Total advertizing fell by a puny 0.1 percent to 6.1 billion Euros.

Internet showed solid growth in 2008

Internet spending rose by 8.8 percent, especially e-mail advertizing rose.

Print media was devastated by a 4.2 percent drop. Daily newspapers lost 5.8 percent of their share of advertizing budgets.

New consumer clusters

The media scape is changing beyond belief. Newspapers will continue to lose market share and viability. Social media are taking their place. Consequentially consumers are getting more and more dispersed and it gets more diffucult to find where they are and what their wants are.

Baby boomers: spend more time on the web, less on TV

Baby Boomers change their media consumption behaviour

ChangeWave has the news on changing Babyboomer media consumption patterns:

In the first major finding, Boomers now spend more free time online (12.9 hrs per week on average) than they do watching traditional TV (11.8 hrs per week on average).

Boomers are moving away from traditional TV to Social Media and significantly to watching online video content:

The shift among Boomers towards Video-over-the-Internet is a long-term trend that bodes poorly for traditional TV service providers

Growth of European Online Advertizing slows down

Overview of Online Advertizing in Europe

The Online Advertizing Market in Europe is maturing. Rapid growth is confined to smaller, relatively undeveloped markets

Comparing the US and European markets

The International Advertizing Bureau (IAB) Europe presented figures and analysis on June 10th showing that with 12,9 Billion Euro the Online Advertizing Market is still smaller in size than the 16,6 Billion Euro US market.

Maturity and immaturity in an European context

The growth of Online Advertizing is dropping both in Europe and in the US. Europe is growing at 20 percent while the US growed at a more sedate 10,6 percent in 2008. The larger European markets are more mature. Germany, France, Great Britain and Sweden.

There is still brisk growth in smaller markets. Poland is brisk at a 60 percent growth rate, while e.g. Slovenia showed a whopping 77 percent growth.

Online versus Offline Advertizing

Offline media are contracting at the same time. So the total advertizing market share of Online Advertizing is still increasing.