Advertizing spending: TV bigger than dailies

TV is the winner

According to research published by Nielsen TV advertizing was bigger than advertizing in Dutch daily newspapers in 2008. This is a first time ever. Total advertizing fell by a puny 0.1 percent to 6.1 billion Euros.

Internet showed solid growth in 2008

Internet spending rose by 8.8 percent, especially e-mail advertizing rose.

Print media was devastated by a 4.2 percent drop. Daily newspapers lost 5.8 percent of their share of advertizing budgets.

New consumer clusters

The media scape is changing beyond belief. Newspapers will continue to lose market share and viability. Social media are taking their place. Consequentially consumers are getting more and more dispersed and it gets more diffucult to find where they are and what their wants are.