Overview of Online Advertizing in Europe
The Online Advertizing Market in Europe is maturing. Rapid growth is confined to smaller, relatively undeveloped markets
Comparing the US and European markets
The International Advertizing Bureau (IAB) Europe presented figures and analysis on June 10th showing that with 12,9 Billion Euro the Online Advertizing Market is still smaller in size than the 16,6 Billion Euro US market.
Maturity and immaturity in an European context
The growth of Online Advertizing is dropping both in Europe and in the US. Europe is growing at 20 percent while the US growed at a more sedate 10,6 percent in 2008. The larger European markets are more mature. Germany, France, Great Britain and Sweden.
There is still brisk growth in smaller markets. Poland is brisk at a 60 percent growth rate, while e.g. Slovenia showed a whopping 77 percent growth.
Online versus Offline Advertizing
Offline media are contracting at the same time. So the total advertizing market share of Online Advertizing is still increasing.
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