ChangeWave has the news on changing Babyboomer media consumption patterns:
In the first major finding, Boomers now spend more free time online (12.9 hrs per week on average) than they do watching traditional TV (11.8 hrs per week on average).Boomers are moving away from traditional TV to Social Media and significantly to watching online video content:
The shift among Boomers towards Video-over-the-Internet is a long-term trend that bodes poorly for traditional TV service providers
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